quote/unquote - Leaflet Design - quote/unquote - Leaflet Design - quote/unquote - Leaflet Design -
Quote/unquote project explores how meaning can be communicated through typography. Responding to the quote “You change the world by being yourself,” by Yoko Ono, the task was to interpret and emphasise its message through the semantic use of typographic form.
For the second part of the quote/unquote project, a leaflet was designed that shares the same visual language as the poster from the first part of the project and features the same quote. It also includes a short reflective text that further engages with the meaning of the quote.
Visit first part (poster design)here.
The Brief
1.Design a flat, image-free typographic A3 poster using only black ink and one of the given typefaces. The poster must include the provided quote and the name of the person who said it while communicating the meaning of the quote through the semantic use of typography.
Visit first part (poster design) here.
2. Design a flat, imagel-free typographic leaflet using only black ink, demonstrating typographic hierarchy and editorial structure. The leaflet must use at least three levels of text hierarchy. It should include the quote, name, and a 300–400 word reflective text.Project
OverviewFollowing the design of the poster, a leaflet was developed that continues the same visual language. The cover is cut at the same angle as the slanted line in the poster, creating a clear visual connection between the two pieces. The slot-machine inspired treatment of the word ‘change’ is also repeated on the cover to maintain consistency.
When the leaflet is closed, the visible letters appear fragmented and almost meaningless. This deliberate ambiguity is intended to create curiosity and encourage the viewer to open the leaflet, where the full message becomes visible.
Prototyping
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